About the Author: Bill Jordan covers the Cleveland Indians, does various reviews and more. Check out the rest of his posts here at Baseball Reflections by clicking on his name below or just click here.
The History of Advertising in MLB Bibiliography
Bill Jordan | Jan 02, 2009 | Comments 2
Arcella, C. F. (1997). Major League Baseball’s Disempowered Commissioner: Judicial Ramifications of the 1994 Restructuring. Columbia Law Review, 97, 2420-2469.
Butterworth, M. L. (2007). Race in “The Race”: Mark McGwire, Sammy Sosa, and Heroic Constructions of Whiteness. Critical Studies in Media Communication, 24, 228-244.
Cuneo, A.Z. & Tomaselli, R. (2007). How will MLB market Bonds’ run at history?. Advertising Age, 78, 8.
Johar, G.V., Pham, M.T, & Wakefield, K.L. (2006). How Event Sponsors Are Really Identified: A (Baseball) Field Analysis. Journal of Advertising Research, 46, 283-198.
Scully, G.W. (1974). Pay and Performance in Major League Baseball. The American Economic Review, 64, 915-930.
Simons, W.M. (2007). The Cooperstown Symposium on Baseball and American Culture, 2005-2006. Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Steinberg, B. (2008). Super Bowl busts ratings record on ‘the greatest day ever’ for Fox. Advertising Age, 71, 21.
Thomaselli, R. (2006). Memo to MLB: Steer Clear of Marketing Bonds. Advertising Age, 77, 4.
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good list, thanks
No problem, I’m glad you enjoyed it.
Please check out BillJordan’s last blog post..Indians Send Some Big Names to Columbus!