BOSTON BASEBALL CHARITY WINES RETURN

JACOBY ELLSBURY & JOSH BECKETT MAKE ROSTER

OVERVIEW

Debuting from Longball Cellars are charity wines for Boston baseball stars Jacoby Ellsbury and Josh Beckett. The players do not profit a single dime. Instead, 100% of their proceeds will raise big league dollars for local charities:

  • Jacoby Ellsbury: ZinfandEllsbury – benefiting the Navajo Relief Fund, Project Bread and the Ellsbury-Read Project.
  • Josh Beckett: Chardon-K – benefiting The Josh Beckett Foundation.

The names ZinfandEllsbury and Chardon-K are word plays of the wine varietals in the bottles: Red Zinfandel and Chardonnay. The 2010 wines are produced by acclaimed winery Clos LaChance out of San Martin, California.

Both wines are expected to retail for about $14 a bottle, and will be available beginning in May 2010 across New England, wherever wine is sold. For non-local members of “The Nation,” wines can be purchased online at www.charitywines.com.

Baseball enthusiasts and wine aficionados may recall that in 2007, Charity Wines debuted in Boston with wines from Manny Ramirez (Manny Being Merlot), Curt Schilling (Schilling Schardonnay) and Tim Wakefield (CaberKnuckle). The effort sold more than a quarter-million bottles. Charity Wines returned in 2008 with releases from David Ortiz (Vintage Papi), Jason Varitek (Captain’s Cabernet) and Kevin Youkilis (SauvignYoouuk Blanc). To date, more than $1,400,000 has been raised overall as a result of athlete wines and their contributions.

LAUNCH INFORMATION

Beginning May 11, 2010, Zinfandellsbury and Chardon-K will be available throughout New England wherever wine is sold at retailers, restaurants, and online at www.charitywines.com.

ABOUT CHARITY WINES

After personal tragedies involving friends and family with cancer and heart disease, Andrew Graff started Charity Wines, a philanthropic division of his Massachusetts based company, VinLozano Imports Inc. With the goal of pairing fine wine with great charities, the Longball Cellars brand was born. Nationwide, more than 30 professional athletes across baseball, football and hockey have teamed up with Charity Wines to raise funds for great causes. Visit www.CharityWines.com.

ABOUT THE CHARITIES

The Josh Beckett Foundation

The Josh Beckett Foundation supports community-based programs that strive to improve the health and well-being of children, especially those who are seriouisly ill, disabled, poor or otherwise disadvantaged. The Foundation provides Josh with an opportunity to have a direct and permanent impact on the lives of children throughout New England and in his hometown on Spring, Texas. Visit http://www.joshbeckettfoundation.org.

Navajo Relief Fund

The Navajo Relief Fund assists Elders and communities on the Navajo Reservation. Most of the Navajo communities offer limited opportunities for employment. Many families struggle in the face of extreme poverty, substandard housing, sporadic health care, and limited access to higher education. By working through reservation programs, NRF services help with basic needs by providing winter, community-wide, and holiday food, summer weatherization and home repair for Elders, and increased participation at community-wide health fairs and screenings. NRF also provides the critical disaster relief for emergencies such as the recent northern AZ snowstorms, which greatly affected the Navajo Reservation. NRF support helps reservation programs reinforce a sense of hope for the Navajo people. Visit
http://www.nrfprograms.org.

Project Bread

As the leading anti-hunger organization in Massachusetts, Project Bread is dedicated to alleviating, preventing, and ultimately ending hunger in the state. Through The Walk for Hunger, the oldest continual pledge walk in the country, Project Bread provides millions of dollars each year in privately donated funds to more than 400 emergency food programs in 128 communities statewide. Project Bread also advocates systemic solutions that prevent hunger and that provide food to families in natural, everyday settings, including schools. Visit
http://www.projectbread.org.

Ellsbury-Read Project

The Ellsbury-Read Character Strength Project has been established to insure that character strength development receives priority attention from birth through the adult years. Education, local support and commitment are essential for this project as it continues to evolve and grow. The Project helps promote child abuse prevention so every child can be safe at home.

About the Foundation Room & International House of Blues Foundation

House of Blues Foundation Room is a semi-private member’s club for professional and personal entertaining. Members enjoy cocktails and fine dining in private dining rooms, secluded Prayer Rooms and alcoves surrounded by exotic Indian and Middle Eastern influenced décor, antiquities, and sculptures. The Foundation Room supports The International House of Blues Foundation Room (IHOBF) dedicated to bringing together people of diverse backgrounds in an atmosphere that encourages mutual respect and understanding of culture, history, art, and music of the blues to schools and community organization in Boston.

CONTACTS
Media Inquiries: Brett Rudy, Charity Hop Sports Marketing
Phone: 617-840-7981
brett.rudy@charityhop.com

Sales Inquiries: Andrew Graff, Charity Wines / VinLozano Imports
Phone: 978-297-5477
andrewgraff@vinlozanoimports.com

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