The History of Advertising in MLB Bibiliography
Arcella, C. F. (1997). Major League Baseball’s Disempowered Commissioner: Judicial Ramifications of the 1994 Restructuring. Columbia Law Review, 97, 2420-2469. Butterworth, M. L. (2007). Race in “The Race”: Mark McGwire, Sammy Sosa, and Heroic Constructions of Whiteness. Critical Studies in Media Communication, 24, 228-244. Cuneo, A.Z. & Tomaselli, R. (2007). How will MLB market Bonds’ […]
The History of Advertising in Major League Baseball
Image via Wikipedia When MLB picks their players for their nation-wide advertisements, they try to get those who are from the largest markets. In all likelihood, if a player in Kansas City is producing on the field exactly as much as a player from New York, the player from the Big Apple will have the […]
