The History of Advertising in MLB Bibiliography

Arcella, C. F. (1997). Major League Baseball’s Disempowered Commissioner: Judicial Ramifications of the 1994 Restructuring. Columbia Law Review, 97, 2420-2469. Butterworth, M. L. (2007). Race in “The Race”: Mark McGwire, Sammy Sosa, and Heroic Constructions of Whiteness. Critical Studies in Media Communication, 24, 228-244. Cuneo, A.Z. & Tomaselli, R. (2007). How will MLB market Bonds’ […]

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