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CURT SCHILLING’S ALS AWARENESS EFFORTS CONTINUE
6th ANNUAL, 100 INNINGS OF BASEBALL ANNOUNCED

Contest expected to surpass $500,000 raised overall.

Ballplayers of All Abilities Are Encouraged to Participate!

Quincy – Stock up on the peanuts and cracker jacks. Boston-based sports marketing firm, Charity Hop, in conjunction with Curt Schilling and the ALS Association of Massachusetts, will host the 6th annual 100 Innings of Baseball Spectacular. The game will be played Saturday & Sunday, September 5 & 6, 2009 at Adams Field in Quincy, MA and last the entire weekend. Ballplayers of all ages and abilities, from high school to amateur to semipro, are invited to participate in the historic contest.

This will be the 6th straight year this marathon game will be attempted. Through the first five years, more than $450,000 has been raised for ALS from this game. Fundraising this year will push the event total beyond half a million dollars raised!

First pitch will be thrown at 9AM Saturday, September 5. The contest will then continue with no breaks in the action until 100 complete innings are played, sometime Sunday afternoon, September 6. More than a hundred local players are expected to suit up and raise funds. Those wishing to play or contribute can sign up at www.100innings.com.

The 100 Innings of Baseball Spectacular is far more significant than just 91 extra innings. The game continues to bring awareness and raise funds to help eliminate Amyotrophic Lateral Sclerosis (ALS), more commonly known as Lou Gehrig’s disease. 100 Innings of Baseball proceeds benefit the ALS Association MA Chapter and its Curt’s Pitch for ALS program – the initiative started by Red Sox pitcher Curt Schilling and his wife Shonda. Both Curt & Shonda were in attendance at the 2008 game, and Shonda has played several times over the years.

Curt commented on the event by saying, “… the participant’s continued dedication means the world to these patients and families and we hope that this event will continue to grow and prosper in the Boston community, and beyond, for years to come.”

Michael Lembo, co-Founder of Charity Hop and coordinator of the event, has been thrilled with the success that the 100 Inning contest has brought in its run. “100 Innings has truly taking on a life of its own outside of any vision we originally had. We are so proud that this event is on its way to raising half a million dollars for Curt’s Pitch for ALS since its inception.”

To sign up to play, make a donation, become a sponsor, or for more information please visit www.100innings.com.

About ALS and Curt’s Pitch for ALS

Your browser may not support display of this image. ALS, more commonly known as Lou Gehrig’s disease, is a devastating neuromuscular disease that usually strikes at random. Initial symptoms include clumsiness, tripping, trouble gripping, and in some cases slurred speech. Within an average of two to five years from initial onset of symptoms, victims weaken into a state of complete paralysis. As they lose the ability to walk, move, talk, swallow, and breathe on their own, their mind and senses remain completely unaffected and intact. They become “trapped” in their bodies. There is no known cause, cure, or treatment to this day. For more information on “Curt’s Pitch for ALS,” and the work that Red Sox legend Curt Schilling and his wife, Shonda, do to battle ALS, visit www.CurtsPitch.org.

In 2009, the charity was a major part of Major League Baseball’s “4 ALS” campaign in celebrating the legacy of Lou Gehrig in an effort to spread national awareness of the disease linked to his name. On July 4th, 2009 Curt Schilling took the field prior to the Red Sox game to deliver a portion of Gehrig’s famous farewell speech.

About Charity Hop, LLC

Charity Hop was founded by 100 Inning co-founders, Brett Rudy and Mike Lembo. Recognizing a need to provide fundraising services to athletes, sports organizations, and charities, the duo started the full service consulting business in 2006. Today, Charity Hop help bring athletes and charities together through brand marketing the running community events, such as 100 Innings of Baseball. With a vast array of clients and causes, Charity Hop programs have led to raising more than $1.5 million for worthy organizations nationwide. Visit them at www.charityhop.com.

CONTACT

Mike Lembo at 781-844-4288 or [email protected].

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