Why Major League Baseball Teams Are Using Social Media Marketing

By Eula Skiles
Updated: April 14, 2022

Baseball players and baseball teams have been dabbling in the social media marketing world. Major League Baseball has utilized social media marketing to spread awareness about the sport and industry. The MLB is currently partnering with an influencer marketing company. Many MLB baseball players have tons of devoted fans who look up to them. Their presence and involvement on social media is important. This is how the Major League Baseball teams are using social media marketing for good.

Major League Baseball Fans App

There is an app developed for baseball fans to connect with each other and interact with MLB related content. It is called MLB fans, and has a similar format to popular social media sites. It’s meant to keep the baseball community connected all through the year even during the off season. It is available on all devices, and has been a groundbreaking part of the MLB’s marketing success. Members can create their own profile and customize it to their own liking. There are also other features such as sharing your favorite players, teams, and other MLB related topics

Prioritizing Their Fans

By focusing on social media outreach and connecting with the community, the MLB is showing their prioritization of their fans. When fans have the opportunity to speak with their role models and inspirations, it helps them work towards their dreams. Many young individuals become athletes due the positive influence and support provided by professionals. The MLB recognizes the importance of their involvement and dedication to their fandom.

Building a Community

The MLB is building their community online through the use of social media. The most popular players and teams have 100,000’s to even millions of followers on their platforms. Players are creating Instagram, Twitter and LinkedIn accounts. Teams are creating Facebook, Instagram, and Snapchat accounts for fans to follow. Through these online spaces, fans can message, receive updates and hear from their favorite MLB teams and players. Through their social media involvement, the MLB has built a strong community.

Helping Players Become Better Influencers

Any celebrity, musician, and athlete should be able to have the skills to be modest, unproblematic, and positive influencers online. Influential marketing is a social media marketing company that is working in association with the MLB. They are helping players learn how to be influencers online. Approximately 1,200 MLB players will be receiving insight on their social media data. Statistics have proven that athletics are 63% more likely to have higher engagement on social media. This is because there are millions of devoted sports fans that feel the need to support their favorite teams and players as much as possible. Since sports is an important part of many of our lives, it’s easy for athletes to be well received online. This helps players be seen in a good light, and makes brand endorsement less complex.

Gaining Visibility & Seeking Out Sponsors

All sports teams work on getting recognized and having players land sponsorships. A quality social media presence helps athletes earn these opportunities. The MLB is working towards marketing their teams and players so that sponsors can reach out to them. This also helps the relationship between athletes and sponsors last longer and perform well.

Exclusive Content

Social media gives creators the opportunity to share behind the scenes and exclusive content with their followers. This gets fans excited for games, and is a great way to promote ticket sales. Fans adore getting this exclusive content and appreciate teams for sharing insight. Highlighted content also goes along with this part of MLB marketing strategy. Fans can’t always make it to every game and can feel left out. By seeing highlight content from games, fans can feel included even when they are not there in person.

How Building Relationships Leads to Success

The MLB building genuine relationships with their fans and sponsors has led to greater success. Ticket sales, and viewership are higher due to the efforts of the Major League Baseball teams and athletes taking the time to connect with their fandom. Their social media marketing strategies are important to the future of the baseball community. This focus on the MLB caring for baseball fans has paid off tremendously.